Internet Marketing - Online Course

There are well over 100 million web sites on the Internet. How can you make yours stand out among such a huge crowd? How can your site attract the notice of your audience and of the search engines that your audience will use? This series will put powerful, simple tools in your hands to give your web site its own voice and to carve out its place on the Internet.

This series is for anyone who wants to learn the new rules of marketing and public relations that allow you to market effectively on the Internet. This online course contains 4 lessons and should take approximately 6 hours to complete.

Lesson 1: The New Rules of Marketing (1.0) hour

The New Rules of Marketing teaches you how to describe the old rules that apply to marketing and public relations when using traditional communications mediums, identify the benefits of Internet marketing and public relations, and describe the new rules that apply to Internet marketing and public relations. This course provides information on how to market products and organizations through the Internet. Topics include Old Rules of Marketing, Old Rules of PR, and The New Rules.

Lesson 2: Building a New Rules Marketing Strategy (1.0) hour

Building a New Rules Marketing Strategy teaches you how to create a marketing plan, write marketing materials that speak to customers directly, integrate thought leadership content into a marketing plan, and plan Web content that takes into account the buying cycle. This course provides information on how to market products and organizations through the Internet. Topics include Building a Marketing Plan, Writing for Your Customers, Developing Thought Leadership Content, and Influencing the Buying Process.

Lesson 3: Developing a Content-Rich Web Site (2.0) hours

Developing a Content-Rich Web Site teaches you how to write news releases that resonate with buyers, use blogs for market research and to connect with buyers, integrate podcasts and video into your Web site, and use interactive forums for research and marketing. This course provides information on how to develop a content-rich Web site. Topics include News Releases, Blogs, Podcasts, Interactive Forums, and The Content-Rich Web Site.

Lesson 4: Online Marketing Tactics (2.0) hours

Online Marketing Tactics teaches you how to explain the purpose and benefits of a search engine marketing program, differentiate viral and traditional marketing methods, use social networking sites as part of your marketing program, use online media rooms to optimize search engines and to reach journalists and customers, and list the new rules for reaching the media using online tools. This course provides information on various tactics for marketing products, services, and organizations using online tools. Topics include Search engine marketing, Viral marketing, Social media marketing, Online media room, and The new rules of reaching the media.