Communicating in the World of Social Media - Online Course

Every day social media assumes a more prominent role as a preferred channel of communication. The more you know about social media platforms and how to use them effectively, the more you will benefit. This social media series provides a strong foundation for understanding and using social media in the workplace.

This series is for anyone who wants to deepen their understanding of social media and discover ways to use social media to communicate, promote, and support business activities. This online course contains 4 lessons and should take approximately 6 hours to complete.

Lesson 1: Understanding Social Media (1.0) hour

Understanding Social Media teaches you how to define social media, describe the key differences between traditional and social media, and describe the building blocks of social media platforms. This course discusses the basics of social media from its relevance in contemporary society to the various aspects that comprise social media platforms. Topics include The Social Media Revolution, Social Media versus Traditional Media, and Social Media Building Blocks.

Lesson 2: Types of Social Media (3.0) hours

Types of Social Media teaches you how to describe the major social media platforms. This course discusses the basics of social media from its relevance in contemporary society to the various aspects that comprise social media platforms. Topics include Email and IM, Web Forums, Conferencing, Web Logs, Wikis, Podcasts, Content Sharing, Social Networking, and Collaboration and Content Management.

Lesson 3: Social Media in the Workplace (1.0) hour

Social Media in the Workplace teaches you how to describe methods of enhancing work with social media, identify the benefits of using social media at work, and define the need for a good social media policy. This course provides information on how social media can be used in the workplace to increase productivity and efficiency. This course also provides information on incorporating and enforcing social media policies. Topics include Enhancing Work with Social Media, and Using Social Media on Company Time.

Lesson 4: Social Media Marketing and Support (1.0) hour

Social Media Marketing and Support teaches you how to describe how social media tools can be used to attract customers, describe how to use social media platforms to provide customer service, and describe various ways of measuring the effect of using social media platforms. This course discusses how social media platforms can be used for marketing and support. Topics include Attracting Customers with Social Media, Supporting Customers with Social Media, and Measuring the Effect of Social Media.