Internet Marketing
There are well over 100 million web sites on the Internet. How can you make yours stand out among such a huge crowd? How can your site attract the notice of your audience and of the search engines that your audience will use? This series will put powerful, simple tools in your hands to give your web site its own voice and to carve out its place on the Internet.
This series is for anyone who wants to learn the new rules of marketing and public relations that allow you to market effectively on the Internet. This online course contains 4 lessons and should take approximately 6 hours to complete.
The New Rules of Marketing
This course provides information on how to market products and organizations through the Internet and teaches you how to describe the old rules that apply to marketing and public relations when using traditional communications mediums, identify the benefits of Internet marketing and public relations, and describe the new rules that apply to Internet marketing and public relations.
Building a New Rules Marketing Strategy
This course provides information on how to market products and organizations through the Internet and teaches you how to create a marketing plan, write marketing materials that speak to customers directly, integrate thought leadership content into a marketing plan, and plan Web content that takes into account the buying cycle.
Developing a Content-Rich Web Site
This course provides information on how to develop a content-rich Web site and teaches you how to write news releases that resonate with buyers, use blogs for market research and to connect with buyers, integrate podcasts and video into your Web site, and use interactive forums for research and marketing.
Online Marketing Tactics
This course provides information on various tactics for marketing products, services, and organizations using online tools and teaches you how to explain the purpose and benefits of a search engine marketing program, differentiate viral and traditional marketing methods, use social networking sites as part of your marketing program, use online media rooms to optimize search engines and to reach journalists and customers, and list the new rules for reaching the media using online tools.