Running an Online Business
This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.
This series is for anyone who is interested in creating a new e-business. This online course contains 13 lessons and should take approximately 55 hours to complete.
Your E-Business
This course provides an introduction to e-commerce and how it relates to a user's company and teaches you how to describe the impact of e-commerce, build a technology strategy, define the technical standards for an organization, and implement an e-commerce model for a company.
Getting Started
This course explains what users need to start converting their companies into e-businesses and teaches you how to identify the advantages of converting to an e-business, establish a domain, and generate traffic for a web site.
Influences on E-Commerce
This course provides an introduction to Internet stock and the influences that drive up stock value and teaches you how to identify the factors that influence the future direction of e-commerce, recognize the factors that determine Internet stock prices, explain the concept of critical mass, build a Web presence, and design a plan for issuing stock for an e-business.
Killer Apps
This course provides an introduction to killer apps and the twelve steps needed to create them for a company and teaches you how to define killer app, list Downes and Mui's twelve rules to building a killer app, and identify potential problems when creating a killer app.
Developing Your E-Business
This course provides an overview of virtual corporations and some of the things to avoid when creating one and teaches you how to define a virtual corporation, determine which business tasks to outsource, identify the advantages to establishing partnerships, and recognize potential problems in starting an e-business.
Real-Time and Data Mining
This course provides an introduction to two resources available in e-commerce: real-time systems and data mining and teaches you how to distinguish between a real-time system and a batch system, explain the need for speed and storage in an e-business, store and capture data in a data mine, recognize the techniques for extracting or mining data, and analyze mined data and apply it to business decisions.
Lowering Your Business Costs
This course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees and teaches you how to recognize the elements of a basic supply chain model, identify options available to automate each step of the ordering and receiving processes, compare the benefits of hiring virtual employees, build a virtual work environment in the office, and manage virtual employees.
Customer Service and Payment
This course provides an overview of the customer service and payment resources available for an e-business and teaches you how to identify the different types of call centers, use a Web information model, define various electronic payment types, and identify security risks and the ways to protect against them.
Marketing Your E-Business
This course explains what you need to develop a marketing plan for your e-business and teaches you how to identify a company's customer base, create a marketing plan, build an affiliate program, and compare the advantages and disadvantages of several types of marketing models.
Advertising on the Internet
This course provides an overview of the forms of advertising available on the Internet and teaches you how to promote a business on the Internet, plan an advertising program, locate advertising customers, compare the different formats of Internet ads, and describe the future direction of Internet advertising.
Building Marketing Strategy
This course provides an overview of marketing options available to an online business, such as data mining and external promotion and teaches you how to identify the elements in an effective face-to-face promotion, describe the relationship between public relations and e-commerce, use data mining as a marketing tool, and explain niche marketing.
Resource Planning
This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business and teaches you how to use e-commerce to plan company resources, choose an e-commerce strategy, recognize e-commerce risks, identify and manage a company's knowledge resources, identify the problems of the growing technological gap, stay up to date on the latest technology, and recognize new opportunities for online content.
Managing Your E-Business
This course explains ways to reduce costs and ensure the continued success of an online business and teaches you how to reduce transaction costs, leverage company assets, manage diminishing hits on a Web site, and identify the factors that impact a Web site's future.